Sports massage therapy helps alleviate the stress and tension which builds up in the body's soft tissues during physical activity. When minor injuries and lesions occur, due to overexertion or overuse, massage can break them down quickly and effectively. Sports massage can help prevent those small injuries that get in the way of performance and achievement whatever the level of your exercise regime.

Each type of activity has different demands on the athlete and uses muscle groups in a different way. Sports massage is designed to address those specific concerns and may differ according to what the athlete plays. Sports massage can be aimed to help heal strained muscles and allow healthy ones to reach peak performance and maintain it while minimising the risk of injury.

However, anyone can benefit from this practice, including people in physically demanding jobs. Occupational, emotional and postural stress may produce many similar characteristics to sports injuries.